Automating various aspects of your marketing efforts can save you valuable time you’d otherwise waste on repetitive tasks. This will free you to make crucial decisions for the company and implement strategies that can lead to higher profits.
The best part is that even a couple of real estate marketing automation solutions can be incredibly beneficial in the long run. That’s why we’re here to give you ten valuable tips to help you automate a big part of your marketing campaigns. Let’s take a look.
What Is Marketing Automation for Real Estate?
Real estate marketing automation is the process of using various automation tools to streamline repetitive tasks like email outreach, lead generation, ad creation, and social media posting. With the help of the right partners, you can even automate design creation.
Automating various processes can save your agents time and enable them to focus on more critical tasks, which can further improve your marketing efforts.
Automation through AI and marketing hacks is also one of the several key strategies for transforming a real estate brokerage in the modern market.
The success of marketing automation is seen in the survey Ascend2 conducted in 2023, where only 9% of marketing professionals stated that automation efforts were ineffective, while 66% thought they were somewhat successful, and 25% believed they were very successful.
Top Tips and Tricks for Real Estate Marketing Automation
Now that we’re done with the basics, we can get to the important stuff — the automated real estate marketing tips and tricks you can use to better your ROI.
1. Social Media Posting Automation for Property Listings
With automation in the picture, there’s no need to be online all the time to post listings on social media. You can automate posting with the right real estate marketing automation software that offers ready-to-use post templates with automated responses for people who answer the post. You only need to provide a few details in advance and let the software post automatically.
Example: A pre-made listing is automatically posted on Facebook, Twitter, and Instagram at a designated time.
2. Automated Lead Follow-Ups With CRM Tools
You can automatically nurture leads with pre-made personalized email sequences based on each lead’s interaction with your listings or email newsletters, and even their property preferences. This eliminates the need for sending follow-up emails to each lead.
Example: When a lead interacts with a listing, your CRM tool automatically sends a follow-up at the appropriate time to entice them to do so.
3. Auto-Generated Branded Templates for Listings
With the right automation software, you can generate auto-generated branded templates for your listings that stay consistent across marketing channels. The templates only need the listing details, and you can generate materials with a single click.
Example: The software gets listing details from MLS ID or your website and populates a premade template, and you can publish these assets immediately after.
4. Dynamic Website Updates for New Property Uploads
You can automatically update your website with new property listings with the right tool. This will save you time and ensure each listing is accurate.
Example: Whenever a new property is added to the MLS, the automation tool extracts the data and updates your website accordingly.
5. Automated Customization of Real Estate Brochures
You can create custom PDF brochures without much effort by using automation software. They only require property details and images, and the rest is instantly generated. You can pick and choose between different designs.
Example: You input the required details on property listings, and the tool creates a real estate brochure for either printing or use in email marketing.
6. Auto-Generated Real Estate Flyers and Posters
With the help of automated marketing systems for real estate, you can create professional flyers and posters with a few clicks. They can contain images of open houses or other property promotional material.
Example: You input the details about an open house, and the tool generates a flyer with the property photos, date and time, address, and a QR code for registration.
7. Automated Video Tours With Editing Tools
You can create professional video tours of properties with automated video editing tools. You’ll need raw footage, while the editing tool can help you assemble and enhance it and add text and music.
Example: You input raw footage you’ve taken of a property and use the tool to edit the clips automatically to improve their quality.
8. AI-Powered Logo and Branding Design Updates
Use an AI tool to generate logo variations and other branding elements based on the current market trends. You can then pick and choose from these variations and improve them. Both AI logo generators and AI design tools can help here.
Example: An AI tool generates several new color palettes for your logo based on the latest real estate design trends.
9. Automated Image Enhancements for Property Photos
Various automation tools can enhance the quality of images, which you can use to improve the quality of property photos for your listings and other promotional material.
Example: You use a tool to automatically adjust the brightness, sharpness, and contrast of property photos to make them more appealing.
10. Template-Based Auto-Creation of Market Analysis Reports
You can generate detailed market analysis reports with tools that automatically create them based on pre-existing templates. This requires minimal effort, yet it streamlines the reporting process and ensures it stays consistent in its content and structure.
Example: You automatically create a market report for a specific neighborhood, which includes trends, sales, and average prices. The data is extracted from the MLS.
Is There a Good Real Estate Marketing Automation Software?
There are many quality automation tools on the market, depending on what you want to automate. Let’s review the best ones so you can make an easier decision.
MAXA Designs — Best for Design and Marketing Automation
MAXA Designs is a marketing and branding agency focusing on real estate businesses. In addition to offering the full spectrum of marketing and branding services, the company provides a design and marketing automation tool that allows sales teams to fully automate design creation and deliver marketing packages through email.
The platform offers several advantages over other solutions, like the ability to upload InDesign files, which is not available elsewhere. Moreover, MAXA offers custom templates personalized to each brokerage client and dedicated support so marketing professionals can get the assistance they need, especially in the beginning.
Hubspot CRM — Industry-Standard for Lead Tracking, Reporting, and Automation
Hubspot CRM is one of the industry leaders in customer relationship management with its free CRM platform. Real estate brokerages can use it to keep and manage their properties, contracts, and deals in one place.
As for automation, you can automatically capture leads, assign them scores, automate workflows, and generate detailed reports based on the data in the CRM.
Zapier — Tool for Automating Tasks Across Apps
Zapier is software that acts as a bridge between apps. This allows you to connect apps so that when something occurs on one platform, it’s registered on another and triggers a corresponding action. You can create these automated workflows (Zaps) and automate various repetitive tasks to save time and money.
For instance, when a lead is captured on your site, a Zap can add it to a CRM and send a welcome email.
Monday.com — Task Management and Automated Workflows
Monday.com is a popular work operating system that allows you to manage everyday tasks and complex projects. It’s used for organization, task management, and team collaboration.
You can also create automated workflows like automatically sending welcome emails, moving a property listing to active status once every document is uploaded, and sending notifications to specific team members.
Conclusion
Real estate marketing automation can significantly improve your ROI by saving time and resources. Implementing some or all of the tips we’ve provided can streamline processes and enhance your branding, ultimately leading to more deals.
If you’re ready to implement an automation tool to make this a reality and take your business to the next level, contact MAXA Designs to learn how we can help you.
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