Onboarding Manual

Marketing & Design Center

Meeting 1

Platform Consultation

Agenda

Integrations Review
  • MLS, SSO, Testimonial Platform, CRM etc.
Platform Setup
Customization Limits:
  • What locking mechanisms are we using for text boxes / images / colors, fonts, etc.?
Contact / Legal Information on Designs
Personal Branding Options
Internal Setup (Offices, User Groups, Teams)
Are you using OneStep or download only?
Custom Platform Features / Integrations
Estimate Go-Live Date

Pre-Meeting Needs

MSA must be signed before we can begin work on your project.
Design & Integration Questionnaire have been filled out and submitted.
  • Please send the info back no later than 24 hours prior to the meeting.
Make sure all necessary team members are on the calendar invite.  
  • Marketing  / Tech / Decision Makers

Post-Meeting Needs

Set up MLS introduction email introducing your Brand Director
Send SSO information (if needed)
Send CRM information (if needed)
Reach out to your customer testimonial/review
Platform(Testimonial Tree, Experience, etc.) has data enabled for MAXA (if needed)
Print Setup is defined
Platform Setup is defined                  
  • Agent Contact Info / Platform Roles / Legal Info / Downloadable Content & Hyperlinks

MAXA’s Responsibilities

We will start working on the integrations for you.

Meeting 2

Design Consultation

Agenda

Understand your Brand Vision, Expectations, & Goals
Define Art Direction
Review Brand Guidelines & Rules (if available)
How much are we tweaking? Are we adhering to the brand guidelines as they are now or are we evolving your brand? (new colors / fonts / patterns etc.)
Review MAXA design examples
Confirm Wishlist template breakdown for initial launch

Pre-Meeting Needs

Prepare designs you can send over for inspiration
Prepare designs you would like to have uploaded / tweaked.         
Make sure all necessary team members are on the calendar invite
  • (Creative Team / Marketing Team / Decision Makers)
Envision your brand on MAXA and what, if anything, you’d like to have changed/updated compared to your existing marketing collateral, social media, and email newsletters

Post-Meeting Needs

Send any remaining assets (designs, logo files, brand guidelines, etc.)
Ensure Wishlist Template Breakdown is set                                                                                

MAXA’s Responsibilities

We will start designing a sampling of your custom templates to make sure we’re going in the right direction.
In our next meeting, we’re excited to hear your feedback! :) .

Meeting 3

Integration Meeting

Agenda

Review correct functioning of all integrations.
Review agent information setup including lock settings, contact information, and licensing requirements

Pre-Meeting Needs

Make sure all necessary team members are on the calendar invite.
  • Tech / Marketing Team / Decision Makers

Post-Meeting Needs

Explore and test templates. Confirm your preferences using our Platform Setup Confirmation form.

*Note: Confirm by meeting 4. If there are changes needed after then, MAXA will bill $1,000 dollars to manually reset all templates as it can take 50 hours.

MAXA’s Responsibilities

We will update / correct integrations (if needed).

Meeting 4

Sample Presentation

Agenda

Review Sample Custom Template Designs
You will see about 20% of the final designs

Pre-Meeting Needs

Get ready to see your new branded templates! This is the time to give us your feedback.
Make sure all necessary team members are on the calendar invite.
  • Creative Team / Marketing Team / Decision Makers
If a date for going-live has not been confirmed, we need to choose a date in this meeting.

Post-Meeting Needs

We’ll send you a PDF of the presentation to review on your own time. We may ask for a due date of your feedback edits so we can set our next presentation date.

MAXA’s Responsibilities

Samples will be updated according to your feedback & remaining templates will be designed, setup and QC’d.

Meeting 5

Admin Tutorial

Agenda

In this call, you’ll learn the basics of how to:
Customize a design from the user perspective, showing quick photo and text editing tools
Edit master templates and use our layer panel/locking options as an admin
Manage/add/suspend your users and templates
Manage compliance/concierge (if needed)
Create user groups and categories and how to manage them
Review analytics

Pre-Meeting Needs

Consider how you would like the MAXA platform to elevate and streamline your existing marketing workflow
Think about your internal roles and responsibilities of your team
Who will be in charge of concierge/design requests on agents behalf? (optional)
Who will be in charge of compliance? (optional)

Post-Meeting Needs

Explore and experiment with the platform
If you have questions or edits/feedback, send them all at once or we can book another meeting to discuss.

MAXA’s Responsibilities

We will update any additional changes requested
We will grant leadership admin access to browse and get to know the platform.

Meeting 6

Engagement Strategy, Promotion, & Q&A

Agenda

Introduction to Customer Engagement Manager who will help with engagement and platform interaction post-onboarding phase.
Present Platform Updates (if needed and discussed in previous meeting)
Strategize platform rollout & promotion
  • What tools and marketing channels can we use to promote the platform to your users?
  • How can MAXA support your template needs?
  • How will we present the platform to the agents?
  • Will we do a slow rollout or will everyone have access at once?
  • How can we ensure that Users stick to the platform?

Pre-Meeting Needs

Prepare any questions about the platform, templates, categories, and onboarding
Think about how you’d like to introduce this to your users

Post-Meeting Needs

Schedule monthly check-in to review user engagement and general feedback.
Template Review
Scheduling of additional trainings (if needed)
You will be receiving MAXA email newsletters every month with platform updates. *Be on the look out!
Confirm permission to email your users with platform tips and tricks for optimal usage and engagement.

MAXA’s Responsibilities

Make sure Admin and Users understand the full potential of the platform.

Rules of Engagement

1

Communication

We are passionate about all services we provide here at MAXA. We strive to foster a respectful, acommodating and considerate environment.

2

Transparency

Provide us with as much information on your brand as possible so we can represent you well including guidelines, disclaimers, rules, and more.

3

Custom requests

We always love new ideas. Custom requests may incur additional onboarding time.

4

Upload Zones

Confirmed by meeting 4. If there are changes needed after then MAXA will bill $1,000 dollars to manually reset all templates as it can take 50 hours.

5

Collaboration

You may be surprised what we can design. :)

6

No custom work for teams, divisions or individual users.

We only make company wide designs and changes. We can show you how to make specific team and individual users changes.

7

Missed Payments

If after 2 notifications your invoice is not paid,  the platform will be suspended for all users.

8

We go above and beyond for each other.

Please help us with deadlines and getting everything to us quickly so we can do an amazing job for you!

Recognition

“The sky's the limit (creatively) with Maxa's white-labeled marketing suite!” - Craig C. Rowe, Staff Tech Writer, 2022.

Inman gives MAXA a rare 5 star review rating!

“The sky's the limit (creatively) with Maxa's white-labeled marketing suite!” - Craig C. Rowe, Staff Writer, May 9th, 2022.

Inman gives MAXA a glowing 5 star tech review rating!

2022 TOP 5

TECH BY REALOGY

2023

SOLUTIONS PARTNER

2023

FEATURED PRODUCT

2023

FEATURED PRODUCT

2023

FEATURED INTEGRATION

2023

FEATURED PRODUCT

Onboarding Manual

Marketing & Design Center
MEETING 1

Platform Consultation

Agenda

  • Integrations Review
    • MLS, SSO, Testimonial Platform, CRM etc.
  • Platform Setup
  • Customization Limits:
    • What locking mechanisms are we using for text boxes / images / colors, fonts, etc.?
  • Contact / Legal Information on Designs
  • Personal Branding Options
  • Internal Setup (Offices, User Groups, Teams)
  • Are you using OneStep or download only?
  • Custom Platform Features / Integrations
  • Estimate Go-Live Date

Pre-Meeting Needs

  • MSA must be signed before we can begin work on your project.
  • Design & Integration Questionnaire have been filled out and submitted.
    • Please send the info back no later than 24 hours prior to the meeting.
  • Make sure all necessary team members are on the calendar invite.  
    • Marketing  / Tech / Decision Makers

Post-Meeting Needs

  • Set up MLS introduction email introducing your Brand Director
  • Send SSO information (if needed)
  • Send CRM information (if needed)
  • Reach out to your customer testimonial/review
  • Platform(Testimonial Tree, Experience, etc.) has data enabled for MAXA (if needed)
  • Print Setup is defined
  • Platform Setup is defined
    • Agent Contact Info / Platform Roles / Legal Info / Downloadable Content & Hyperlinks

MAXA’s Responsibilities

We will start working on the integrations for you.

MEETING 2

Design Consultation

Agenda

  • Understand your Brand Vision, Expectations, & Goals
  • Define Art Direction
  • Review Brand Guidelines & Rules (if available)
  • How much are we tweaking? Are we adhering to the brand guidelines as they are now or are we evolving your brand? (new colors / fonts / patterns etc.)
  • Review MAXA design examples
  • Confirm Wishlist template breakdown for initial launch

Pre-Meeting Needs

  • Prepare designs you can send over for inspiration
  • Prepare designs you would like to have uploaded / tweaked.        
  • Make sure all necessary team members are on the calendar invite
    • (Creative Team / Marketing Team / Decision Makers)
  • Envision your brand on MAXA and what, if anything, you’d like to have changed/updated compared to your existing marketing collateral, social media, and email newsletters

Post-Meeting Needs

  • Send any remaining assets (designs, logo files, brand guidelines, etc.)
  • Ensure Wishlist Template Breakdown is set                  

MAXA’s Responsibilities

We will start designing a sampling of your custom templates to make sure we’re going in the right direction. In our next meeting, we’re excited to hear your feedback! :)

MEETING 3

Integration Meeting

Agenda

  • Review correct functioning of all integrations.
  • Review agent information setup including lock settings, contact information, and licensing requirements

Pre-Meeting Needs

  • Make sure all necessary team members are on the calendar invite.
    • Tech / Marketing Team / Decision Makers

Post-Meeting Needs

  • Explore and test templates. Confirm your preferences using our Platform Setup Confirmation form.
*Note: Confirm by meeting 4. If there are changes needed after then, MAXA will bill $1,000 dollars to manually reset all templates as it can take 50 hours.

MAXA’s Responsibilities

We will update / correct integrations (if needed).

MEETING 4

Sample Presentation

Agenda

  • Review Sample Custom Template Designs
  • You will see about 20% of the final designs

Pre-Meeting Needs

  • Get ready to see your new branded templates! This is the time to give us your feedback.
  • Make sure all necessary team members are on the calendar invite.
    • Creative Team / Marketing Team / Decision Makers
  • If a date for going-live has not been confirmed, we need to choose a date in this meeting.

Post-Meeting Needs

  • We’ll send you a PDF of the presentation to review on your own time. We may ask for a due date of your feedback edits so we can set our next presentation date.

MAXA’s Responsibilities

Samples will be updated according to your feedback & remaining templates will be designed, setup and QC’d.

MEETING 5

Admin Tutorial

Agenda

In this call, you’ll learn the basics of how to:
  • Customize a design from the user perspective, showing quick photo and text editing tools
  • Edit master templates and use our layer panel/locking options as an admin
  • Manage/add/suspend your users and templates
  • Manage compliance/concierge (if needed)
  • Create user groups and categories and how to manage them
  • Review analytics

Pre-Meeting Needs

  • Consider how you would like the MAXA platform to elevate and streamline your existing marketing workflow
  • Think about your internal roles and responsibilities of your team
  • Who will be in charge of concierge/design requests on agents behalf? (optional)
  • Who will be in charge of compliance? (optional)

Post-Meeting Needs

  • Explore and experiment with the platform
  • If you have questions or edits/feedback, send them all at once or we can book another meeting to discuss.

MAXA’s Responsibilities

We will update any additional changes requested.

We will grant leadership admin access to browse and get to know the platform.

MEETING 6

Engagement Strategy, Promotion, & Q&A

Agenda

  • Introduction to Customer Engagement Manager who will help with engagement and platform interaction post-onboarding phase.
  • Present Platform Updates (if needed and discussed in previous meeting)
  • Strategize platform rollout & promotion
    • What tools and marketing channels can we use to promote the platform to your users?
    • How can MAXA support your template needs?
    • How will we present the platform to the agents?
    • Will we do a slow rollout or will everyone have access at once?
    • How can we ensure that Users stick to the platform?

Pre-Meeting Needs

  • Prepare any questions about the platform, templates, categories, and onboarding
  • Think about how you’d like to introduce this to your users

Post-Meeting Needs

  • Schedule monthly check-in to review user engagement and general feedback.
  • Template Review
  • Scheduling of additional trainings (if needed)
  • You will be receiving MAXA email newsletters every month with platform updates. *Be on the look out!
  • Confirm permission to email your users with platform tips and tricks for optimal usage and engagement.

MAXA’s Responsibilities

Make sure Admin and Users understand the full potential of the platform.

Rules of Engagement

1

Communication

We are passionate about all services we provide here at MAXA. We strive to foster a respectful, acommodating and considerate environment.

2

Transparency

Provide us with as much information on your brand as possible so we can represent you well including guidelines, disclaimers, rules, and more.

3

Custom requests

We always love new ideas. Custom requests may incur additional onboarding time.

4

Upload Zones

Confirmed by meeting 4. If there are changes needed after then MAXA will bill $1,000 dollars to manually reset all templates as it can take 50 hours.

5

Collaboration

You may be surprised what we can design. :)

6

No custom work for teams, divisions or individual users.

We only make company wide designs and changes. We can show you how to make specific team and individual users changes.

7

Missed Payments

If after 2 notifications your invoice is not paid,  the platform will be suspended for all users.

8

We go above and beyond for each other.

Please help us with deadlines and getting everything to us quickly so we can do an amazing job for you!