Getting a new listing and hosting an open house has been the name of the game for real estate agents since the inception of the housing industry. However, times have changed. It’s become more about marketing, generating leads, promoting your services on social media for more exposure, and giving virtual tools to potential clients — the whole shebang.
This is the cue for real estate marketing tools: complete tech solutions and one-stop shops for running the marketing side of real estate. We analyzed the best real estate marketing software and compared their features to select only those worth your time and money.
The Best Real Estate Tools, Reviewed
No matter the business, you want to make more informed decisions based on data and streamline the workflow, and real estate is no different. In fact, given the cutthroat competition, only by providing superior service to your clients can you hope to close more deals. This is where real estate marketing solutions come in handy.
There are several types of real estate marketing tools: customer relationship management software, email marketing, social media management, lead generation, and video marketing tools.
All of these tools have an important part to play. Take customer relationship management software (CRM), for example. It tracks interactions and communication from different channels and groups them together, schedules follow-ups, and nurtures leads.
On the other hand, email marketing allows you to handle bulk email communication and create and send targeted campaigns about new listings, open houses, or market updates.
So, is there real estate marketing software that can do all that and more, you wonder? Let’s check them out and see.
1. MAXA
MAXA is a dynamic real estate marketing tool that makes the creation and distribution of materials a walk in the park, even for realtors who are not that tech-savvy. For example, its drag-and-drop design editor lets you customize marketing templates, import existing InDesign PDF files as templates, and have it auto-populate all the associate information and branding you need for your listings.
The MAXA social media mobile app is the home of your branded social media templates. You can create, mark, and publish them on all personal social media accounts. What’s more, with compliance and audit systems in place, MAXA ensures all content is compliant with industry regulations before publication. The AI content writer within the platform can even help you generate email marketing content and all other types of promotional material.
With MAXA, realtors can launch customizable email newsletters with embedded HTML code suitable for various email platforms. In fact, the campaigns can have your HTML email signatures hyperlinked and custom-branded.
MAXA’s bag of tricks doesn’t seem to run dry. The video editor is loaded with design templates with placeholders for custom videos to promote on social media and boost engagement, making it one of the best real estate marketing tools out there.
MAXA takes automation further by auto-populating MLS listings, market report data, and agent reviews into design templates and marketing packages. This ensures up-to-date, branded materials with minimal effort. Plus, its mobile app lets users publish social media templates directly to business accounts for a polished online presence.
Features
- Design studio platform
- Print marketing
- Social media for realtors
- Email marketing
- Data automation
- Content creation
- Compliance
Pros
- Automated content population and management
- Native app for social media
- Template locking mechanism for brand compliance
Cons
- Pricing only available upon request
Pricing
- Available upon request
2. Docusign
Docusign is the go-to option for real estate agents when it comes to automating transactions and paperwork. DocuSign for real estate allows agents and brokers to access the local association forms to fulfill regulatory requirements. Realtors can also create form packets for similar transactions, with pre-placed form fields that they can quickly fill out and send for signatures.
Features
- eSignature
- Docusign payments
- Multichannel delivery
- Electronic notarization
- Document generation
Pros
- Easy to use
- Specialized real estate solution package
- Third-party integration options
Cons
- No social media options
- No video production
- No templates for listings
Pricing
- Personal — $10/month or $120 billed annually
- Standard — $25/month per user or $300 billed annually
- Business Pro — $40/month per user or $480 billed annually
- Enhanced Plans — Quote
3. ChatGPT
ChatGPT is one of the most advanced large language models out there, capable of natural language processing and answering different types of questions realtors may have. As such, it can serve as automated customer support for all real-estate-related queries. It can also create content for blogs, social media, and email marketing campaigns to help generate leads, which ChatGPT can then classify and qualify.
Features
- Content creation
- Interactive chatbot for a real estate website
- Conduct surveys and collect feedback
- Scripting and dialogues for virtual tours
- Third-party app integration
Pros
- Automates routine tasks
- Easy scalability
- Low price tag
Cons
- Communication can become too generic
- May struggle to understand complex inquiries
- Depends on data quality
Pricing
- Free
- Plus — $20/month
- Pro — $200/month
4. Mailchimp
Mailchimp capitalizes on the fact that email marketing still reigns supreme when it comes to lead generation, and the real estate industry is no different. The company has a collection of 130+ high-quality templates email templates you could use, plus an AI assistant that can create body copy and catchy headlines.
Features
- Pre-built email templates
- Behavioral targeting
- AI-powered assistant
- Social media platform
- CRM software
- Reporting and analytics tools
Pros
- 300+ integrations available
- Content optimizer for more effective copy
- A/B testing options
Cons
- No real estate industry package
- Generic template designs
- Complicated automation tools
- Pricy solution
Pricing
- Free
- Essentials —$13/month
- Standard — $10 for 12 months, then starts at $20/month
- Premium —$175 for 12 months, then starts at $350/month
- Pro — $200 / month
5. HubSpot
HubSpot is a prime destination for those looking for real estate marketing tools and solutions. Through its marketing software, realtors can create and personalize marketing campaigns for email and SMS marketing. Beyond that, there’s a robust CRM software specifically designed for realtors. It can help you gather, store, and update client and property contacts.
Features
- Advanced CRM software
- Automated tasks
- Email marketing
- Personalized real estate marketing campaigns
Pros
- Easy to use
- Built-in marketing tools
- Connects with 1,000+ other apps
Cons
- Very expensive
- No design elements
- No video creation
Pricing
- Marketing Hub Professional — €792/month
- Marketing Hub Enterprise — €3,300/month
6. Hootsuite
Hootsuite is a social media management tool that helps real estate agents grow their personal brand on social media and drive revenue. Its universal social media inbox allows users to manage messages and comments from different social media platforms in one place. The tool also offers tailored content suggestions and templates for posting based on your brand.
Features
- Content scheduling and publishing
- AI-powered tracking for brand mentions on social media
- Hootsuite social media analytics
- Social advertising
Pros
- Unified inbox for social media
- Proofpoint integration for social media compliance
- AI content suggestions
- Publishing calendar
Cons
- No visuals
- Lacks templates for listings
- Doesn’t offer help with the paperwork
Pricing
- Professional — $99/month
- Team — $249/month
- Enterprise — Custom quote
7. Webflow
Webflow helps real estate professionals build highly customized websites with unique pages for property listings and include video tours for an improved user experience. The built-in SEO tools ensure their content ranks higher on search engines, while Webflow’s form builder allows agents to collect leads through inquiry forms, newsletter sign-ups, or open house registrations.
Features
- Design templates for real estate websites
- Built-in SEO
- Fully mobile optimized
- Dynamic visual elements
Pros
- Lead generation channels
- Third-party integrations
Cons
- No social media platforms are integrated
- Limited built-in CRM features
Pricing
- Starter — free
- Basic — $14/month
- CMS — $23/month
- Business — $39/month
- Enterprise — Quote
8. SEMRush
SEMRush is one of the best real estate marketing tools when it comes to SEO. It helps realtors analyze keywords to generate more content ideas for their blogs. SEMRush’s Keyword Magic Tool offers a database of over 25 billion keywords at your disposal. You can run complete site audits and do competitor analysis to find loopholes in your competitors’ strategies and capitalize on them.
Features
- Keyword research
- Competitor analysis
- Site audits
- Dynamic visual elements
Pros
- Easy SEO tool to use
- Helps with content creation
- Use it to develop local SEO strategies
Cons
- No design templates
- Focus solely on SEO
- No email marketing
Pricing
- Pro — $139.95 /month
- Guru — $249.95/month
- Business — $499.95/month
9. GSuite
GSuite, or Google Workspace, is not the prime example you might think of when discussing real estate marketing software. However, this powerful cloud-based productivity service has a lot to offer. It has integrated Docusign to facilitate the signing of transactions and paperwork. GDrive can act as a centralized hub for storing property brochures, contracts, disclosures, and other materials.
Features
- Personalized email
- Google Docs for blog posts
- Google Meet is used for virtual house tours
- Google My Business (GMB) profile
Pros
- Intuitive design
- Multiple services under a single account
- Helps develop local SEO strategies
Cons
- No built-in features for scoring leads
- No property management tools
- Limited branding tools
Pricing
- Business Starter — $6.30 /month
- Business Standard — $12.60/month
- Business Plus — $22/month
- Enterprise — Quote
10. EZ Texting
EZ Texting helps real estate agents sell more property through text marketing. It offers several notable features for SMS marketing, including two-way texting that boosts client communication, the option of promoting open houses with SMS, and much more.
Features
- Ensuring all numbers are textable
- Contact management
- Real-time insights
- Campaign automations
Pros
- Offers powerful integrations
- Contact management
Cons
- Relies solely on SMS marketing
- No social media
- No design options
Pricing
- Launch — $20/month
- Boost — $60/month
- Scale — $100/month
- Enterprise — $3,000/month
How We Picked the Best Tools for Real Estate?
Picking the best real estate marketing tools wasn’t just about rounding up the biggest names that come after a Google search. We dug deep to find the ones that actually make life easier for real estate professionals. Here’s what we focused on:
- Core marketing features — The tool had to bring something valuable to the table. Whether it was a killer CRM, social media automation, or an easy way to build high-ranking property websites, it needed to directly help real estate agents get more work done.
- Ease of use — Nobody has time to wrestle with complicated software. We looked for intuitive tools that don’t require a tech degree to figure out and come with solid customer support when you need a hand.
- Bang for your buck — Price matters, but value matters even more. We compared features vs. cost to make sure these tools were worth the investment—whether you're a solo agent or part of a large brokerage.
- Seamless integrations — No tool should operate in a bubble. The best ones sync up with other platforms — think CRM systems, social media, email marketing, and real estate listing sites so that everything runs smoothly.
- We listened to feedback — We factored in industry reputation, user reviews, and feedback from real estate pros who actually use these tools day in and day out.
For real estate marketing software, tools are like building blocks. A CRM keeps leads organized, a social media tool builds your brand, an SEO tool helps listings get noticed, and marketing automation saves time. We look into each to find the right combination of all and the provider that has it.
Conclusion
Each tool we covered plays a vital role in real estate marketing. From automating email and managing leads to enhancing your online visibility — everything needs to work like a well oiled machine. So, if you're after a comprehensive design and marketing solution for your brokerage, MAXA is a standout choice. It takes care of branding, content creation, and compliance — all in one place. Reach out to MAXA today and get a quote.
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